Cider… What’s in a name?

Marketing… who needs it?

Marketing Madness.

The modern form of the word “Cider” entered the English language after the Norman invasion of England in 1066. The French word “Cidre” describes a drink fermented from 100% apple juice, and remains the legal definition of cider in France.

At the same time the word “Perry” entered the English language, derived from “Poiré” which describes the alcoholic drink fermented from 100% pear juice.

The terms Apple Cider and Pear Cider have been invented by New World marketing executives to muddy the waters around the nature of the sugary concoctions that they are selling. (If a drink calls itself Apple Cider, it might just be a warning?)

Cider is Cider. Perry is Perry.

Please help stop their codswallop.